HOW MSM WORKS
MSM is building towards a stronger, more transparent macadamia trading structure for the industry. Today, that direction is already being delivered through curated listing access, premium market intelligence, verification processes, and MSM-facilitated transaction support. Rather than leaving participants to navigate a fragmented and opaque market alone, MSM helps structure access to opportunities, improve commercial visibility, and support the path from enquiry to contract.
A structured path to market access
The current MSM model is straightforward.
Participants can access market intelligence, review curated opportunities, and engage MSM directly regarding listings, product needs, and commercial possibilities. MSM then helps structure the next steps by facilitating communication, supporting verification, and assisting with contract workflow where applicable.
This gives the market a more orderly and transparent route to engagement, without pretending that every part of the broader long-term platform vision is already fully self-service.
3 Simple Steps To Worlwide Trading
Access information and opportunities
Review MSM’s market intelligence, report offerings, and current listing access routes to understand the commercial landscape and identify relevant opportunities.
Submit an enquiry or engage MSM
Use the available access routes to express interest in a listing, request support, or discuss a supply or sourcing requirement directly with MSM.
Conclude with support
Where there is commercial alignment, MSM can assist with co-ordination, information flow, and contract support so that participants can move forward more confidently and efficiently.
A more confident trading environment
MSM’s role is to reduce unnecessary friction in the macadamia market by improving visibility, supporting verification, and providing more structured trade processes. The objective is not only to make trading easier. It is to help create a market environment that is more transparent, more orderly, and more commercially dependable for all participants.
Buyers can access market intelligence, review available opportunities, and submit enquiries through MSM’s current access model.
MSM can then help with supplier visibility, product information, commercial engagement, and contract support where appropriate.
Sellers or product holders can engage MSM regarding available stock, listing support, and routes to market.
MSM can assist with structured presentation of opportunities, buyer visibility, and facilitated transaction flow where relevant.
Tools of the Trade
Macadamias are a valuable commodity, but differences in style, size, quality, processing, certification, origin, and season all affect pricing and market suitability.
MSM’s approach is to make these variables easier to understand by combining market intelligence, structured listing information, product visibility, and clearer supplier and compliance detail. This helps participants make better-informed decisions in a market that has historically been too opaque.
Frequently Asked Questions for wholesale trading
Seller Verification & Certification Requirements:
All sellers must complete detailed onboarding documentation and provide third-party food safety and quality management (FSQM) certifications, such as BRC, FSSC 22000, or HACCP. Each consignment requires samples: one retained by MSM for potential dispute resolution, and one for organoleptic testing.Due Diligence Window:
Upon entering a contract, users have a 10-day due diligence period during which they can cancel the agreement with valid cause. During this time, MSM shares a full information pack on the counterparty, including their certifications, compliance documents, trade history, and any audit notes.Physical Facility Verification:
Where possible, MSM conducts in-person inspections of seller facilities. If a site has not been physically verified, this is transparently flagged in the documentation provided to the buyer.Optional Escrow and Third-Party Financial Services:
MSM offers users the option of phased escrow payments or third-party intermediaries who can provide financing and phased logistics and payment solutions. This offers an additional layer of transaction security.Ongoing Risk Mitigation:
MSM’s verification protocols, transparency measures, and secure transaction services significantly reduce the risk of unethical behaviour. While no system can guarantee zero risk, MSM’s structure allows users to reduce their exposure through the additional tools and processes offered and constantly improved upon.- Standardised Sales Contracts:
All trades on the MSM platform are governed by uniform, pre-vetted sales contracts. Though this standard robust contract template can be supplemented with agreed-upon addendums to allow flexibility, it is designed to ensure that both parties operate under clearly defined standard terms, reducing the risk of misunderstandings, misaligned expectations, or ambiguous obligations.By minimising room for interpretation ambiguity or legal manoeuvring, this structured standard agreement helps foster fair, transparent, and efficient transactions for all parties involved.
Buyer Verification & Onboarding:
All buyers must complete MSM’s onboarding process, which includes submitting verified business documentation. Only verified buyers are allowed to enter into contracts on the platform.Due Diligence Window & Buyer Risk Disclosure:
Sellers benefit from a 10-day due diligence period after a contract is initiated. In this period, MSM provides sellers with detailed information, including legal documentation, trade history, and payment behaviour. This transparency helps sellers make informed decisions about proceeding with a deal. During this time, sellers may cancel the contract with valid cause.Sample Testing & Product Verification:
As part of its food safety and quality management process, MSM must receive and test samples from each consignment before it is shipped. One sample is organoleptically tested to confirm that it meets specifications; the second is retained by MSM as a referee sample in case of a future dispute. This independent verification deters buyers from making fraudulent claims about quality and provides objective support in the event of a disagreement.Escrow, Logistics and Financing Options:
Sellers can opt to use third-party services that offer either escrow-based payment or product custody solutions. In these cases, the buyer’s payment is held securely or collected only once the product has been inspected and accepted, significantly reducing the risk of default. Earlier payment or financing terms can also be negotiated.- Standardised Sales Contracts:
All trades on the MSM platform are governed by uniform, pre-vetted sales contracts. Though this standard robust contract template can be supplemented with agreed-upon addendums to allow flexibility, it is designed to ensure that both parties operate under clearly defined standard terms, reducing the risk of misunderstandings, misaligned expectations, or ambiguous obligations.
By minimising room for interpretation ambiguity or legal manoeuvring, this structured standard agreement helps foster fair, transparent, and efficient transactions for all parties involved. Ongoing Monitoring & Support:
MSM actively monitors trades and provides support in the event of a dispute. The presence of pre-shipment sample verification, COAs, and documented trade logs provides sellers with strong evidence to defend their interests.
MSM’s verification protocols, transparency measures, and secure transaction services significantly reduce the risk of unethical behaviour. While no system can guarantee zero risk, MSM’s structure allows users to reduce their exposure through the additional tools and processes offered and constantly improved upon.
At MSM, we strive to make our services as user-friendly and low-risk as possible. We are committed to vetting all users and ensuring that products on our platform meet the latest industry standards. We do our best to keep this process as easy as it can be.
MSM provides a set of standardised forms and documents required for trade registration on the platform. Not all forms or fields apply in every case, but users can be confident that our verification team upholds a high-touch approach – ensuring you are never left at the mercy of automated processes or bureaucracy. You can read more about the forms here.
Our latest Terms and Conditions and Basic Rules are always available online.
Offers and orders are the two types of listings on the Macadamia Sales Market.
An offer is a product listed for sale by a seller.
All documentation relating to the consignment on offer is verified by MSM.
An order is a product requirement listed by a buyer.
Product listings include an offer/order number, and identities are revealed during the contract phase.
You can filter offers/orders based on various criteria, such as certification.
Here are the steps to list your product for sale:
- Register as a Seller: Sign up as a seller and get verified.
- Review Market Trends: Check trade aggregates in our reports to understand market trends.
- Communicate Product Information: Send through the necessary product details.
- Append Safety Information: Include required product safety information.
- Unique Offer Number: Your product is listed with a unique offer number for all the verified buyers to see and respond to.
Here are the steps to list your product requirement to receive quotes from sellers:
- Register as a Buyer: Sign up as a buyer and get verified.
- Review Market Trends: Check trade aggregates in our reports to understand market trends.
- Communicate Order Information: Provide the required product order specifications.
- Unique Order Number: Your order is listed with a unique order number for all the verified sellers to see and respond to.
MSM currently provides member access to curated wholesale listings and supports the commercial process directly. Members can review opportunities, submit enquiries, and work with MSM on deal exploration, pricing discussions, and contract execution.
Premium Membership gives access to the full premium market reports, but not the trader-only wholesale listings catalogue. Premium members can review both the frequent Price Report and the monthly Trade Report, and can engage MSM directly regarding trade opportunities.
MSM currently offers two premium report types: a frequent Price Report, usually weekly, and a monthly Trade Report that provides a more strategic market overview. Redacted “Highlights” of these reports are also published publicly so that everyone can get an idea of the information contained within them before purchasing.