HOW MSM PLATFORM WORKS
Trading Platform Showcase
The MSM trading platform serves as a dynamic marketplace connecting buyers and sellers within the flourishing macadamia industry. Leveraging bespoke software, it offers a user-friendly interface where producers can showcase their offerings and buyers can easily browse and procure high-quality macadamia products.
How the platform works
It is quite straightforward to use the MSM Macadamia Trading Platform To get started, simply sign up for an account on our website and complete the verification process.
Once verified, you can access the platform’s features, including browsing macadamia listings, viewing real-time market insights, and engaging in negotiations with sellers. When you find a listing that meets your requirements, you can initiate a transaction directly through the platform.
Throughout the process, our platform provides transparent communication channels, ensuring that both buyers and sellers are informed every step of the way.
With its user-friendly interface and comprehensive support, the MSM Macadamia Trading Platform makes trading macadamias a seamless and efficient experience for all participants.
3 Simple Steps To Worlwide Trading
Registration and Verification
Create your account, complete your profile, and upload required documents.
List and Find
List the macadamias you have/need or find listings that match your supply/needs.
Trade Confidently
Negotiate, settle on an agreed upon price, and finalize contracts.
A seamless trading experience
All traders on our Wholesale Marketplace have been verified and approved by MSM so that you can trade with confidence and trust.


Tools of the Trade
Macadamias are a valuable commodity, yet the variations in product standards and quality can be overwhelming, particularly for newcomers.
At MSM, we understand that while there are standardized criteria for macadamias, multiple factors such as quality, size, food safety standards, and harvest seasons affect their pricing. To streamline this complexity and promote informed decision-making, we have identified the key components that significantly impact market dynamics.Â
Our trading platform provides advanced filtering options for listings, enabling users to efficiently navigate these variables. This functionality not only educates users on the nuances of pricing and product characteristics but also empowers them to make confident, well-informed trading decisions.
Frequently Asked Questions for wholesale trading
Seller Verification & Certification Requirements:
All sellers must complete detailed onboarding documentation and provide third-party food safety and quality management (FSQM) certifications—such as BRC, FSSC 22000, or HACCP. Each consignment requires samples: one retained by MSM for potential dispute resolution, and one for organoleptic testing.Due Diligence Window:
Upon entering a contract, users have a 10-day due diligence period during which they can cancel the agreement with valid cause. During this time, MSM shares a full information pack on the counterparty, including their certifications, compliance documents, trade history, and any audit notes.Physical Facility Verification:
Where possible, MSM conducts in-person inspections of seller facilities. If a site has not been physically verified, this is transparently flagged in the documentation provided to the buyer.Optional Escrow and Third-Party Financial Services:
MSM offers users the option of phased escrow payments or third-party intermediaries who can provide financing and phased logistics and payment solutions. This offers an additional layer of transaction security.Ongoing Risk Mitigation:
MSM’s verification protocols, transparency measures, and secure transaction services significantly reduce the risk of unethical behaviour. While no system can guarantee zero risk, MSM’s structure allows users to reduce their exposure through the additional tools and processes offered and constantly improved upon.- Standardized Cover Contracts:
All trades on the MSM platform are governed by uniform, pre-vetted cover contracts. Though this standard robust contract template can be supplemented with agreed-upon addendums to allow flexibility, it is designed to ensure that both parties operate under clearly defined standard terms—reducing the risk of misunderstandings, misaligned expectations, or ambiguous obligations.By minimizing room for interpretation ambiguity or legal maneuvering, this structured standard agreement helps foster fair, transparent, and efficient transactions for all parties involved.
Buyer Verification & Onboarding:
All buyers must complete MSM’s onboarding process, which includes submitting verified business documentation. Only verified buyers are allowed to enter into contracts on the platform.Due Diligence Window & Buyer Risk Disclosure:
Sellers benefit from a 10-day due diligence period after a contract is initiated. In this period, MSM provides sellers with detailed information, including legal documentation, trade history, and payment behaviour. This transparency helps sellers make informed decisions about proceeding with a deal. During this time, sellers may cancel the contract with valid cause.Sample Testing & Product Verification:
As part of its food safety and quality management process, MSM must receive and test samples from each consignment before it is shipped. One sample is organoleptically tested to confirm that it meets specifications; the second is retained by MSM as a referee sample in case of a future dispute. This independent verification deters buyers from making fraudulent claims about quality and provides objective support in the event of a disagreement.Escrow, Logistics and Financing Options:
Sellers can opt to use third-party services that offer either escrow-based payment or product custody solutions. In these cases, the buyer’s payment is held securely or collected only once the product has been inspected and accepted, significantly reducing the risk of default. Earlier payment or financing terms can also be negotiated.- Standardized Cover Contracts:
All trades on the MSM platform are governed by uniform, pre-vetted cover contracts. Though this standard robust contract template can be supplemented with agreed-upon addendums to allow flexibility,  it is designed to ensure that both parties operate under clearly defined standard terms—reducing the risk of misunderstandings, misaligned expectations, or ambiguous obligations.
By minimizing room for interpretation ambiguity or legal maneuvering, this structured standard agreement helps foster fair, transparent, and efficient transactions for all parties involved. Ongoing Monitoring & Support:
MSM actively monitors trades and provides support in the event of a dispute. The presence of pre-shipment sample verification, COAs, and documented trade logs provides sellers with strong evidence to defend their interests.
MSM’s verification protocols, transparency measures, and secure transaction services significantly reduce the risk of unethical behaviour. While no system can guarantee zero risk, MSM’s structure allows users to reduce their exposure through the additional tools and processes offered and constantly improved upon.
All sellers will undergo a vetting process which is part of their sign up process.
Seller registration involves these easy steps:
- Sign Up: Register on the MSM platform.
- Complete Required Information: Fill in all necessary details and provide the documents required.
- Validation: Our team validates your information and documents.
- Receive Unique Seller Number: Once validated, you’ll receive a unique seller number.
- Go Nuts: Start uploading your macadamias to trade, or look at some of the offers uploaded by our verified buyers.
All buyers will undergo a vetting process which is part of their sign up process.
Buyer registration consists of these straightforward steps:
- Sign Up: Register on the MSM platform.
- Complete Required Information: Provide the required information and documents required.
- Validation: Our team validates your information and documents.
- Receive Unique Buyer Number: Upon successful validation, you’ll get a unique buyer number.
- Go Nuts: Browse through our list of macadamias on offer, or upload your own order for our verified sellers to see.
At MSM, we strive to make our platform and services as user-friendly and low risk as possible. We are committed to vetting all users and ensuring that products on our platform meet the latest industry standards. We do our best to keep this process as easy as it can be.
MSM provides a set of standardized forms and documents required for trade registration on the platform. Not all forms or fields apply in every case, but users can be confident that our verification team upholds a high-touch approach — ensuring you are never left at the mercy of automated processes or bureaucracy. You can read more about the forms here.
Our latest Terms and Conditions and Basic Rules are always available online.
Offers and orders are the two types of listings on the Macadamia Sales Market.
An offer is a product listed for sale by a seller.
Verified buyers can bid on offers or accept them as listed to purchase them.
All documentation relating to the consignment on offer is verified by MSM.
An order is a product requirement listed by a buyer.
Sellers can bid on orders or accept them as listed to sell their matching product.
Product listings include an offer/order number, and identities are revealed during the contract phase.
You can filter offers/orders based on various criteria such as harvest season, price range, and more.
Here are the steps to list your product for sale:
- Register as a Seller: Sign up as a seller and get verified.
- Review Market Trends: Check trade aggregates to understand market trends.
- Complete Product Information: Fill in the necessary product details.
- Upload Safety Information: Include required product safety information.
- Unique Offer Number: Your product is listed with a unique offer number for all the verified buyers to see and respond.
Here are the steps to list your product requirement to receive quotes from sellers:
- Register as a Buyer: Sign up as a buyer and get verified.
- Review Market Trends: Check trade aggregates to understand market trends.
- Complete Order Information: Provide the required product order details.
- Unique Order Number: Your order is listed with a unique order number for all the verified sellers to see and respond.
Here are the steps to conclude a contract:
- Accept a Listing: You can choose to accept a listing as is and grab it before someone else takes it, or you can make a bid for a lower/higher price.
- Review Bids: View any price bids made on your listing (you’ll receive an email alert for bids made). Accept the bid or enter a counter price bid (the person who made the bid will receive an email alert for your counter bid).
- Accept the Bid/Counter Bid: When agreed, accept the bid/counter bid.
- The contract is automatically generated and considered binding. Provisions are made for cancellation of the contract, but only within the allotted time and valid reasons as discussed in the terms and conditions.
A seller portal is your personal profile where you manage your offers, orders, and contracts. You can access:
- All your listed offers.
- Details of concluded transactions.
- Uploaded documentation securely stored in the cloud.
- Sales aggregates and averages, categorised by region, customer, style, grade, and more.
- Sales inventory, including unsold products and those with pending orders.
A buyer portal is your personal profile for managing offers, orders, and contracts. In your portal, you can access:
- All your orders.
- Details of concluded transactions.
- Uploaded documents securely stored in the cloud.
- Sales aggregates and averages, categorised by region, customer, style, grade, and more.
- Pending offers.