WHY PLATFORM TRADING?
Trading Platform
The MSM trading platform serves as a dynamic marketplace connecting buyers and sellers within the flourishing macadamia industry. Leveraging bespoke software, it offers a user-friendly interface where producers can showcase their offerings and buyers can easily browse and procure high-quality macadamia products.
In a Nutshell
MSM is stimulating demand and progressing the trade of macadamia nuts by rapidly evolving e-commerce trade and the innovation applied and utilised by savvy traders, to study and access markets through transparent platforms not only disclosing price, volumes and trends, but also all other influences that can be filtered to make informed trade decisions and ease access to a market in order to trade with confidence and expedite the expansion of the macadamia market.
Why Us?
As the market evolves, it is highly beneficial for producers to leverage digital platforms like MSM to expand their reach and tap into new markets. The MSM Macadamia Trading Platform was conceived with a clear vision: to transform the macadamia trade landscape, instilling transparency, fairness, collaboration, and efficiency while unlocking new horizons of opportunity worldwide.
It’s a catalyst for industry players to trade on an international scale to ensure swift and secure trading experiences. With features that enhance accessibility, mitigate risk, assure quality, provide real-time insights, and promote sustainability, it empowers traders to thrive in the marketplace.
Through the platform, macadamia trading will evolve to become a global force that unites growers, investors, and traders like never before.
Cobus’s father Louis drafted the SAMAC Constitution and assisted two very influential pioneers, Prof Kas Holtzhausen and Philip Lee, in founding the association. Cobus himself has more than 25 years of experience in the production, processing, and marketing of macadamias. During this time, he became acutely aware of what was needed for the macadamia industry to establish its long-term prosperity and has now redirected the family business towards providing these solutions through MSM.
In the past 5 years, many underlying weaknesses in how the production and marketing of macadamias is structured were brought to the surface. Built to address these, MSM’s global trading platform and accompanying support services provide a timely pathway to prosperity through securing reliability in supply.
The MSM Trading Platform stands as a beacon of innovation in the macadamia trading arena.
Driven by our dedication to mitigating trade risks and catalyzing global sales, the platform is strategically designed to achieve several key objectives:
Price, Volume, and Trend Discovery:
Quality and Safety Safeguards:
ESG Participation and Monitoring:
Legal Fairness:
Distribution Support:
7 continents, 1 platform, unrestricted growth.
We make macadamia trading simple.
- Food safety compliance
- Food quality compliance
- ESG compliance
- The grade of product (Premium / Commercial / Reject).
- The style application of the product (Pictures, description, and uses).
- Deviation from product standards and specifications.
- The season in which processed product was harvested.
- The processing and best-before dates.
- The country of origin of a product.